Personal Brand vs. Personal Branding
Personal Brand is the result
(your established identity)
Personal Brand: This is who you are in the eyes of others. It includes your reputation, skills, values, and the way people perceive you. Think of it as the image or identity that sticks with you over time.
Example: If people know you as a confident speaker who always delivers engaging presentations, that’s your personal brand.
Personal Branding is the process
(the actions you take to build your brand)
Personal Branding: This is what you do to shape and promote your personal brand. It’s the process of actively building and managing how others see you.
Example: If you create social media posts about public speaking, attend networking events, and offer workshops, you are working on your personal branding to strengthen your personal brand.
Tips for Building a Strong Personal Brand
1. Define Your Brand Identity
2. Craft Your Unique Value Proposition (UVP)
3. Be Consistent Across All Platforms
4. Showcase Your Expertise
5. Engage with Your Audience
6. Leverage Social Proof
7. Keep Learning & Evolving
- What do you want to be known for?
- What are your strengths, skills, and values?
- Who is your target audience? (e.g., students, professionals, businesses)
2. Craft Your Unique Value Proposition (UVP)
- What makes you different from others in your field?
- How can you provide value to others?
- Example: “I help students master public speaking with confidence and impact.”
3. Be Consistent Across All Platforms
- Your messaging, tone, and visuals (profile pictures, colors, logos) should align across LinkedIn, Instagram, websites, and presentations.
4. Showcase Your Expertise
- Share valuable content: blog posts, videos, tips, or case studies. Speak at events, workshops, or webinars.
- Publish testimonials or success stories.
5. Engage with Your Audience
- Respond to comments and messages.
- Join relevant discussions in your industry.
- Network with professionals and students who can benefit from your skills.
6. Leverage Social Proof
- Collect testimonials from people you’ve helped.
- Showcase media features, collaborations, or awards.
7. Keep Learning & Evolving
- Stay updated with trends in your field. Improve your skills through courses, books, and mentors.
- Adapt to feedback and refine your branding strategy.
Brand Yourself for Success! 🚀
WORKSHOP
LinkedIn Profile Makeover:
Elevate Your Professional Presence
Next session: 26 March 2025: 7pm - 9pm
1:1 CONSULTATION
Elevate Your Presence in LinkedIn with 1:1 Personal Branding Coaching
Contact us for personalised options.
